Solutions

Audience Measurement and Methodologies

peoplecount has extensive experience in developing circulation models for various place-based media including many types of non-traditional out-of-home advertising. Many of our methodologies have been thoroughly scrutinized and approved by auditing bureaus such as the Canadian Outdoor Measurement Bureau (COMB) and the Traffic Audit Bureau (TAB). Drawing on more than a decade of industry related experience, peoplecount is pleased to offer an extensive suite of research models and audit methodologies, including:

AudienceScope Surveys

peoplecount gathers valuable audience insight for out-of-home advertising and digital signage networks through on-location intercept surveys, and extracts the gold nuggets of information in five areas:

• Media effectiveness — Notice of medium, media acceptance, audience interaction
• Audience profile — Demographics, consumer insight
• Audience behavior — Frequency of visits, dwell time
• Campaign effectiveness — Message recall, brand awareness, purchase intent, sales lift
• Pre/Post comparison studies

Use on-location AudienceScope surveys to:

• Gauge the success of the OOH advertising or digital signage deployment
• Support your sales force with credible sales tools
• Differentiate yourself from other media
• Be accountable to media buyers and planners or retail executives

Peoplecount helps you define research and measurement priorities and objectives, identifying a survey plan to fulfill your corporate goals. Our solutions are fully customized and scaleable to any size network or project. Phasing is available to suit budget and corporate priorities.

Download our AudienceScope© Surveys Fact Sheet & Rate Card

Digitalcounts Expresso

Audience measurement is essential for an emerging medium like Digital Out-of-Home (DOOH) advertising.

Digitalcounts Expresso is a pre-packaged audience measurement service tailored to Digital Out-of-Home networks. Designed to make audience metrics consistent, robust and easy to buy, the Digitalcounts Expresso service allows DOOH networks to achieve DPAA-compliant audience counts in as little as 60 days.

The service includes metrics in five areas:

• Audience counts in the vicinity of the screen(s)
• Relationship of audience count to venue data (e.g., sales transactions, card swipes, venue traffic, building area, building occupancy)
• Screen notice as a percentage of people in the vicinity of the screen
• Dwell time in the vicinity of the screen
• Audience insight such as demographics, media acceptance, frequency

Use Digitalcounts Expresso audience metrics to:

• Support your sales force with credible sales tools
• Differentiate yourself from other media
• Quote DPAA-compliant audience metrics
• Be accountable to media buyers and planners or retail executives.

Download our Digitalcounts Expresso© Fact Sheet & Rate Card

Expressocounts

Similar to Digitalcounts Expresso, any of our audience metrics are available in an Expressocounts version. This translates to a pre-packaged audience measurement service tailored to any Out-of-Home network. Designed to make audience metrics consistent, robust and easy to buy, the Expressocounts service allows for results in as little as 60 days.

GIS Products and Services

Peoplecount offers a full range of traffic counts and data map layers across Canada, priced individually or by market. We also offer extensive GIS services such as Geocoding, Custom Map Creation and GIS setup and training.

Download our GIS Product & Services Rate Card