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Companypeoplecount is an award winning research firm and a highly respected and innovative third-party supplier of audited out-of-home circulation data in North America since 1995. A division of the registered engineering consulting firm, Transearch Group Inc., with over fifteen years’ experience in out-of-home media research and measurement, we are in a position of leadership with a unique and thorough understanding of industry standards and acceptable audience measurement procedures. peoplecount emphasizes responsiveness and client support in a progressive, creative environment. We pride ourselves on our contemporary, dynamic perspective, embracing constantly evolving technology, balanced with a commitment to the traditional values necessary to maintain our solid reputation for integrity. We offer customizable services that are easily scaleable to accommodate even very small or very large projects or advertising networks. peoplecount has developed renowned circulation measurement models for many types of non-traditional out-of-home media, many of which have been thoroughly scrutinized and approved by auditing bureaus such as the Canadian Outdoor Measurement Bureau (COMB) and the Traffic Audit Bureau (TAB). Couple this with our extensive experience in customer and audience intercept surveys and it makes it easy for us to collaborate with our clients and partners to derive customized, efficient, cost-effective solutions to their research and measurement needs.
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PeopleCommitted to serving the Out-of-Home industry, peoplecount operates from its offices in Toronto, with staff including traffic engineers, GIS specialists, executive staff and a network of contract survey staff across the U.S. and Canada. As founder of the company Kelly McGillivray, P. Eng. serves as President and Chief Methodologist. Being a registered professional engineer, Kelly is well trained and experienced in pedestrian modeling, traffic engineering, statistical methods and the execution of major research and survey projects. Kelly’s deep commitment to the out-of-home advertising industry for more than twenty years has left her with a depth and breadth of knowledge that is unmatched. Adept at not only survey design, data mining and modeling, Kelly excels at extracting the gold nuggets from vast amounts of data and turning them into a compelling value proposition for your medium. Kelly leads our diverse peoplecount team with enthusiasm and vigor. Joining the company in 2005, Evelyn J. Field holds the title of General Manager for peoplecount. Evelyn has extensive experience in the design and implementation of corporate initiatives related to communication, motivation, finances, organization and project management. After graduating with a bachelor’s degree in economics “several” (we don’t ask how many) years ago, Evelyn journeyed to peoplecount through a handful of very educational and invaluable growth opportunities. The position of GM for peoplecount allows Evelyn to optimize the combination of her skills, experience and education. Providing key support to the company’s operation, feedback to the president and company leadership, Evelyn takes her responsibilities as GM to heart. In 2007, returning for his second tour of duty, Mike Latka took on the role of Manager, GeoMedia Services. With a degree in Geography and specialist certificate in Geographic Information Systems (GIS), coupled with an extensive background in database management and analysis, Mike brings a wealth of knowledge to the peoplecount team and manages his department with a powerful mix of humor and intelligence. Having previously worked for peoplecount for over five years from 1998 to 2004, Mike returned to us once he recognized the vision and advancement that was taking place within the peoplecount organization. Welcome back Mike!
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ClientsOffering Research and Measurement solutions related to Traffic and Pedestrian characteristics, our client base includes outdoor advertising associations, individual out-of-home advertising operators, operators of place-based media and digital signage, and recreational and retail companies. Over the years our clients have included:
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PartnersAdcentricityWith our extensive experience in customer and audience intercept surveys peoplecount was the obvious choice as the key service provider for Adcentricity's Research Lite campaign effectiveness research service for digital out-of-home media across North America. Research Lite was celebrated by Digital Signage Today as "a very exciting innovation."
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